For immediate release
March 20, 2013
STAR WARS™ Identities: The Exhibition - A character-driven adventure into identity At the Canada Aviation and Space Museum in Ottawa for summer 2013
OTTAWA, March 20, 2013 – Due to overwhelming demand, the STAR WARS™ Identities exhibition will be returning to Eastern Canada at the Canada Aviation and Space Museum (CASM) which will host the exhibition from May 10 to September 2, 2013 after its run at the Telus World of Science Center in Edmonton. Tickets go on sale online on Saturday, March 23rd at 9 a.m.
For over thirty-five years, audiences around the world have followed the adventures of Luke and Anakin Skywalker, the Jedi heroes of a galaxy far, far away. And now, a new exciting exhibition comes to our own galaxy with STAR WARS™ Identities, a redefined modern exhibition experience in which we will rediscover the unforgettable characters of Star Wars in a whole new way. Developed and produced by Montreal's X3 Productions in collaboration with Lucasfilm Ltd., the exhibition makes use of an extensive archive collection from the Lucas Cultural Arts Museum to explore the sciences of identity through the characters of Star Wars. The stunning collection, a customized, interactive identity quest, and insightful scientific content will all work together in STAR WARS™ Identities to follow the dramatic journeys of Luke and Anakin Skywalker, cinema's most famous father and son duo. Visitors will develop a better understanding of what makes the characters of Star Wars who they are, and at the same time explore their own identity with one question, at once simple and profound: What forces shape you?
The Components of Identity
Working with the Montréal Science Centre and a committee of scientific advisors, exhibition developers of STAR WARS Identities divided the study of identity into three major themes: the origins of the characters, the influences that shape them, and the choices they make during their life. Within these three themes, ten components of human identity are explored: species, genes, parents, and culture in Origins; mentors, friends, and marking events in Influences; and occupation, personality, and values in the final zone, Choices.
These components form the backbone of the exhibition, exploring the complex notion of identity both in the real world and in creative fiction. Original content throughout the exhibition will shed light on each of the components of identity; simultaneously, "making-of" featurettes explore the stories behind the development of many iconic Star Wars characters, explaining how they became who they are, and showing how different creative choices could have made them different characters altogether.
Denise Amyot, CEO at the Canada Science and Technology Museums Corporation, says "We are extremely happy to host this wonderful exhibition which asks fascinating questions about how identities are developed, and we are certain it will prove to be extremely popular with the National Capital Region's residents and visitors. It will be a wonderful complement to our fascinating exhibitions on aviation and space travel."
The vast and exclusive collection of some 200 objects from the Lucas Cultural Arts Museum features props, models, costumes, and artwork from the Star Wars films. This rich collection spans the entire Star Wars canon, drawing from the classic (1977-1983) and prequel (1999-2005) trilogies, as well as the animated feature The Clone Wars (2008) and the ongoing animated television series of the same name. Fan favourites like Darth Vader, R2-D2, Chewbacca, Boba Fett, Yoda, the Millennium Falcon, and Anakin Skywalker's full-sized Podracer – among many others – are sure to delight visitors of all generations.
An Interactive Quest
STAR WARS™ Identities will place the visitor at the centre of the exhibition experience with an interactive identity quest that spans the duration of the visit. Closely interwoven with the collection and the educational content, this unique interactive experience will use technology to help visitors of all ages create their own personal and original Star Wars identity by incorporating elements of their own identity with fictional elements. Visitors will then leave with their own unique character inspired by the Star Wars universe and with a deeper understanding of the exhibition's central theme.
A Team of Experts
In order to develop the exhibition's scientific content, X3 Productions collaborated with the Montréal Science Centre content experts to gather a team of specialists from a variety of scientific fields, including genetics, neuropsychology, health sciences, and psychology. Their knowledge and expertise have shaped the exhibition's structure, and their input has been essential in developing its scientific content and in ensuring that its investigation into identity is up to date and firmly grounded in the sciences.
A Cultural Touchstone
The Star Wars movies have broken box office records and won countless awards over the decades, but it is in the public's imagination that the franchise has truly made its mark by enchanting audiences of all ages and establishing itself as a cultural touchstone around the world. The films continue to resonate today because of their universality: we identify with the characters of Star Wars, and we recognize ourselves in their journeys.
"This exhibition offers a fresh perspective on the beloved characters of Star Wars," says Jacques-André Dupont, President and Executive Producer of X3 Productions. "We get a deeper understanding of their identities, and, at the same time, we get a deeper understanding of our own. The collection, the interactive components, and the scientific content work hand in hand here to create a seamless and exciting experience for our visitors. It's a character-driven adventure into identity."
Information and Ticket Sales
STAR WARS™ Identities will be presented at the Canada Aviation and Space Museum, in partnership with Bell Media, The Ottawa Citizen, Astral Radio, and Le Droit, from May 10 through September 2, 2013. Tickets will be on sale beginning March 23, 2013. For complete schedule and ticket information, visit www.aviation.technomuses.ca or call 1-855-897-6919.
Communications and Museums Relations Director
514 525-7732, ext. 5643
Canada Science and Technology Museums Corporation
About X3 Productions
X3 Productions consists of three reputed Montreal-based creative companies who have joined forces and combined their extensive expertise in order to offer turnkey project solutions that reflect the challenges faced by museums around the world. Established as pioneers and major players in the field of exhibit design and production for over 50 years, gsmprjct° (gsmprjct.com) is a collective of four integrated teams behind the creation of many exhibitions for a variety of world-class museums. As Canada's leading cultural organization, L'Équipe Spectra (equipespectra.ca), is best known for its creation of world-class cultural projects reaching an educated clientele. Bleublancrouge (bleublancrouge.ca) has been voted one of Canada's best creative agencies every year since 2008 by developing local, national and international integrated communications campaigns that have garnered worldwide acclaim. X3 Productions is committed to redefining the modern museum experience by developing and promoting interactive blockbuster touring museum exhibitions. With a focus on creating innovative concepts, gathering unique collections and developing content driven experiences, X3 aims to provide a new kind of museum experience, one that engages, educates and entertains visitors in innovative ways. For more information, visit x3productions.ca.
About Star Wars
The May 25, 1977 theatrical debut of Star Wars - on a scant 32 screens across America - was destined to change the face of cinema forever. An instant classic and an unparalleled box office success, the rousing "space opera" was equal parts fairy tale, western, 1930s serial and special effects extravaganza, with roots in mythologies from cultures around the world. From the mind of visionary writer/director George Lucas, the epic space fantasy introduced the mystical Force into the cultural vocabulary, as well as iconic characters such as evil Darth Vader, idealistic Luke Skywalker, feisty Princess Leia, lovable scoundrel Han Solo and wise Obi-Wan Kenobi. Since its 1977 debut, Star Wars has continued to grow, its lush narrative expanding from modest beginnings into an epic, six-film Saga chronicling the fall and redemption of The Chosen One, Anakin Skywalker.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
About the Lucas Cultural Arts Museum
The Lucas Cultural Arts Museum will be a first-of-its kind institution, designed to serve as the country's premiere venue for understanding the connections and lineage of illustrative and visual art. Conceived by George Lucas, the museum is based in the filmmaker's passion for education and the role art can play in inspiring young people. The museum will offer state-of-the-art facilities and unparalleled programming for children, families, schools, scholars, and visiting artists. The Lucas Cultural Arts Museum's collection ranges from fine art to animation, from fashion to cinematic design and is comprised of works of the great masters of the Golden Age of Illustration through today's digital artists, showing the ways culture is reflected in the popular art of any given time.
About the Canada Aviation and Space Museum
The Canada Aviation and Space Museum houses the most extensive collection of aircraft in Canada, and one of the most remarkable such collections in the world. The museum also features iconic artifacts representing Canada's contribution to space exploration. This national museum is a highly esteemed by aerospace enthusiasts and experts from around the world. It engages thousands of families and children each year, delivering fascinating, memorable and educational experiences to all visitors.