Newsroom

For immediate release

October 18, 2016

Canada Aviation and Space Museum launches newest mobile application Space Frontiers: Dawn of Mars

OTTAWA. Tuesday October 18, 2016. Member of Parliament Mr. Peter Schiefke, MP for Vaudreuil-Soulanges and Parliamentary Secretary to the Prime Minister for Youth, and the Canada Aviation and Space Museum launched the Museum’s newest mobile application today. Space Frontiers: Dawn of Mars was developed with Toronto’s SEED Interactive, specialists in gamified marketing, experience design and creative development. This is the third mobile application developed by the Museum. The other two, Ace Academy and Ace Academy: Black Flight have seen tremendous success. Black Flight alone was downloaded over 100 000 times in more than 170 countries.

As commanding officer of M.E.T. 003, the third Mars Expeditionary Team, players are on a one-way mission to land and establish the first permanent settlement on Mars. Players explore real Martian locations through engaging narrative gameplay, and turn a fledgling outpost into a thriving metropolis.

Elements of STEAM (science, technology, engineering, arts, mathematics) education are incorporated through tasks such as controlling a fleet of rovers and extracting precious resources from Martian soil. This newest endeavour by the Museum in the digital world presents another example of its commitment to engaging youth and promoting STEAM education through modern and creative outlets.

The game is available for free download in the iTunes store and on Google Play:

Google Play: https://play.google.com/store/apps/details?id=com.illuminationgames.dawnofmars

iTunes Store: https://itunes.apple.com/au/app/dawn-of-mars/id1104952333?mt=8

Press kit

Videos

(.zip file 166 MB)

Download

Image captures and press release

(.zip file 131 MB)

Download

Quote

Space Frontiers: Dawn of Mars is a great step towards further engaging youth, in Canada and abroad, in the STEAM (science, technology, engineering, arts, mathematics) discussion. The mobile application highlights the broad spectrum of career opportunities in STEAM. Youth can pursue science and engineering to dive into a career of space exploration; or they could pursue technology and arts to dive into a career of mobile application development.” - Alex Benay, President and CEO, Canada Science and Technology Museums Corporation

-30-

Contact – Canada Science and Technology Museum

Caroline Boutin
Media Relations Officer
Canada Science and Technology Museums Corporation
cboutin@techno-science.ca
613-410-5943

Social Media

@AvSpaceMuseum

About the Canada Aviation and Space Museum

 The Canada Aviation and Space Museum is Canada’s national museum of aviation and space and houses the most extensive collection of aircraft and space exploration artifacts in the country. Located at an active airport, the Museum offers vintage aircraft and helicopter rides during the summer and simulator rides all year long. Cited as one of the top ten aviation and space museums in the world according to a recent CNN survey, the Museum hosts thousands of visitors each year. For more information please visit casmuseum.techno-science.ca.

About SEED Interactive

Seed Interactive was founded in 2013 with the vision of converting passive observers into active participants through interactive, gamified experiences. Seed has made great inroads into the museum market with solutions that cover the gamut from mobile games, on-floor installations and virtual reality solutions. Seed is also making waves in the marketing world with the recent release of Tim’s AR, an augmented reality Tim Hortons application, released nationally in September of this year. Seed remains committed to its core belief that in order to rise above the noise in a digital marketplace, you need to create value for a user by surprising, delighting and retaining an audience with a superior digital experience.

Back to top